The Jewish Federation of San Diego County gained national attention this week when making light of the recent controversy over Starbuck’s decision to use a plain red cup this holiday season; an act some thought as an affront of Christmas.

Federation posted a photo with the simple caption “Problem Solved” and it depicted a blue Starbucks cup with a menorah pictured around the logo.

The photo quickly went viral, spreading to over 10.4 million viewers and was featured on USA Today, AM New York, and was shared by journalists on social media from CNN, NBC, Al Jazeera, Washington Post, and many more.

The image was not posted to simply make fun of the controversy, but was used to highlight an important cause this holiday season. Federation and its longstanding partner, Jewish Family Service (JFS), will be one again participating in #GivingTuesday, a national day of giving and philanthropy that takes place after Black Friday and Cyber Monday on December, 1.

For the second year in a row, Federation and JFS will launch a one-day fundraising campaign in an effort raise enough money to provide 1,000 hot, home-delivered meals to San Diego’s homebound in need. The effort will support the JFS FoodMobile, which seeks funding for the upcoming holiday season.

Just $6 is enough to provide one hot, home delivered meal for someone in need.

 

So instead of spending that $6 on a latte, why not give it to someone in need and make this #GivingTuesday the most memorable one yet. Although the campaign begins December 1 – you can make your donation today at www.jewishinsandiego.org/givingtuesday

If you would like to learn more about #GivingTuesday, check out our #GivingTuesday page and remember, it is not too early to donate and make a significant change in someone’s life.

L’Chaim.